Range of trademarks

«Vygodnaya tsena vsegda» is a trademark of the low pricing segment. This is a general trademark for all «social» FMCG i.e. foodstuffs and nonfoods. The brand includes meat products, canned fruit and vegetables, groceries , flour, confectionery , teas (black teas in teabags and in bulk), frozen convenience food, wines, household chemicals.

«Dobrosol» is a trademark of the middle pricing segment. This is a brand for Ukrainian traditional canned vegetables. Manufactured by domestic and foreign producers – the distinguished leaders in their respective industries.

«Mazhorna» is a trademark of the lower middle pricing segment. This is a brand for fuzzy drinks of the popular for the domestic market flavors – lemonade, duchesse pear, orange. Offered in the economy package of 1.5 l.

«Pyvovarnya No. 1» is a trademark of the lower middle pricing segment. This is a brand for the light beer sold in the most popular beer packaging in Ukraine – in 0.5 l glass bottles, 1.0 and 2.0 PET bottles. Manufactured by the national leader of the industry.

«Sladushki» is a trademark of the lower middle pricing segment. It is a brand for bakery FMCG such as crisp bread rings, oatmeal cookies, crisps. These are FMCG , therefore the manufacturer is required to maintain the required production output volume to satisfy the demand.

«Vesyolaya ferma» is a middle pricing segment trademark. This is a brand for whole milk and sour milk diary products. Produced by large national manufacturers. 48 articles are manufactured under the trademark. The group of cheeses comprises 8 articles. The goods under this trademark hold a leading positions on their turnover among all the goods manufactured under ATB proprietary trademarks.

«Sytny ryad» is a trademark of the middle pricing segment. The brand includes meat groceries, smoked and delicious meat products made under Ukrainian traditional recipes. The range of goods under the trademarks includes various sausages, salamis, pâtés, frankfurters, balyks and smoked meat products. Manufactured by a leading national producer. All the products are in strict conformity with applicable quality standards.

«Bon Vie» is a trademark of the upper middle pricing segment. The brand includes canned fruit and vegetables – green and black olives, pineapples, mushrooms, cabbage, peaches, peas and corn as well as fresh frozen vegetables and olive oil. Goods under the trademark are manufactured by foreign producers – the export leaders in each product category.

«Dobry kukhar» is a middle pricing segment trademark. The brand includes grocery goods such as mayonnaises, sauces, butter, snacks and convenience foodstuffs. Manufactured by leading producers.

«Rybny den’» is a trademark of the middle pricing segment. This is a brand for canned fish, preserves and fresh frozen seafood. All the products are in strict conformity with applicable quality standards.

Foods&Goods Selected TM was created to help the customers of ATB discounters learn more of the cuisine of world culture centers. The product range of Foods&Goods Selected TM features groceries traditional for the countries of origin, such as products from Italy and Spain, China and Thailand, France and Greece and from other corners of the planet. Foods&Goods Selected TM products can easily be identified by their minimalistic and reserved design, which emphasizes the high quality that does not require any additional advertising messages.

«Sladko» is a trademark of the middle pricing segment. Various sweets from all parts of Ukraine are manufactured under the trademark. The range of goods includes traditional sweets for domestic market – sweet wafers, halavah , sweet meat and novelties such as sweet drops , corn sticks and muesli.

«Pirate» is a trademark of the middle pricing segment. This is a brand for snacks produced by the leading national manufacturer. Nuts, crisps , seafood snacks for beer and chips are manufactured under the trademark.

«Polyarna kazka» is a trademark of the middle pricing segment. The brand includes all kinds of ice cream from coned to bulk products. Manufactured by the industry leader. Since these are the seasonal goods, the manufacturer should be able to maintain the required output level.

TM "Good Mark", combining products of different product categories. A common feature for the products of TM "Good Mark" is the highest quality, followed by constant monitoring of network specialists ATB discounter, which gives the right to call the goods of this brand "good."

Senior TM was developed by the specialists of ATB discounters, so that you and your family could enjoy tasty and healthy juices and nectars. The Senior TM range features tomato, peach, apple, apple and carrot, apple and grapes, grapes and apple juices and nectars that are traditional for Ukraine, as well as orange and multi-vitamin juices and nectars that our customers have grown to love.
Senior TM juices and nectars come in 1l PET packaging which is convenient for trips and in 2l TetraPack packaging sized to quench the thirst of the entire family or a company of friends.

Tea Legend TM comprises common traditions of tea recipes and modern refreshment drink technologies for those who strive to keep their lifestyle both healthy and dynamic.
The product range of Tea Legend TM features black and green sorts of tea in a balanced blend with lemon, soursop and peach.
Distinguishing features of Tea Legend TM ice tea are not just the refreshing and light taste, but a wise pricing and convenient packaging as well, to meet the expectations of those customers who value their every minute.

«Indi» is a trademark of the middle pricing segment. This is a brand for blended green and black teas ( both in teabags and in bulk) of classical formulas and with fragrances.

Move On TM is an indispensable part of dynamic lifestyle of our young customers. These beverages are not just about their pleasant taste, but also about the energetic ingredients which help feel every moment of life. The ergonomic design of the packaging lets you get the charge of energy from the Move On TM products right on the move.

«Kvass Starorussky» is a trademark of the middle pricing segment. This is a trademark for traditional Ukrainian kvass manufactured using the natural fermentation technology. Offered in economy PET package of 2.0 l. It is a seasonal product.

«Sunny» is a middle pricing segment trademark. It includes household goods and bath gods. The goods under the trademark are manufactured by the industry leaders. The line of bath goods is showing the particularly drastic development. New products such as shower gels are being added to the product line. The goods under the trademark are of highest quality , wide range and novelty design.

TM "Seniorita" specially designed for beautiful women.
The range of TM "Seniorita" includes a soft and gentle cotton pads that make daily skin care is easy and comfortable as the road and at home. Merit and cotton swabs TM "Seniorita" in a convenient and tidy package, which will occupy a worthy place on the dresser itself demanding beauties.

«Rio» is a trademark of the middle pricing segment. This is a brand for quality household chemicals including cleaning powder , cleaners and detergents. Manufactured by the industry leader to ensure their high quality.

«Nizhna hvylya» is a trademark of the lower middle segment. This is a brand for shampoos and liquid soap in economy packs. Manufactured by the industry leader.

Cat&Go TM was designed with care for pets. The product range of Cat&Go TM features products which makes caring for pets easier and brings more comfort to their life.
These products include pet food and litter, whose quality makes the caring nice and easy.