Private labels

Commodities manufactured under proprietary trademarks in ATB-market are represented in various categories: from diary products, grocery, gastronomy and seasonal canned products to household chemistry.

The most advanced Ukrainian and foreign enterprises, being the industry leaders, are chosen for manufacturing products under the Company’s proprietary trademarks. Products quality has competitive advantage compared with well known trade marks, while their cost is lower due to less sophisticated packing and absence of advertising expenses. Such products are proposed in ATB-Market retail network and marked with badges and price labels “Only in ATB”.

In 2009 ATB-Market Company won the National Award «Private Label-2009» in the nomination “Innovation of the Year” and was distinguished among the best Ukrainian retailers in the area of development of proprietary brands in the territory of Ukraine.