АТB-market company became the winner of the National Award «Private Label-2009» in nomination "Innovation of the Year"

Award process was held on the 9th of September, 2009 in Kyiv during the National practice conference «Private Label-2009». The Company was distinguished for the market launch of beer under the proprietary trademarks Güte and Pivovarnya No1. АТB-market company was recognized one of the best Ukrainian retailers in the area of development of proprietary trademarks on the territory of Ukraine.

An implementation of proprietary brands is among the strategy directions of АТB-market development, and allows purchasers to buy the high quality products up to 30% cheaper than similar branded products.

The assortment of proprietary brand products of ATB network is drastically expanding. Only during the current year the amount of product positions under proprietary trademarks was multiplied. Today ther are more than 300 articles of foodstuffs and nonfood products. Most product lines offered in ATB shops under proprietary brands enjoy the leading sale positions in the corresponding products group, such as: grocery products "Pro zapas”, dairy products “Vesylaya ferma”, beverage “Mazhorna”, kvass “Starorusskiy”, beers  “Güte” and “Pivovarnya No1”, ice-cream “Polyarna Kazka”, meat products “Sytnyy ryad”, convenience foodstuffs “Figaro”, fish products “Fish day”, sauces “Dobriy kukhar”, preserved fruits and vegetables “Bon vie”, confectionary “Sladko”, snacks “Pirate”, household chemicals  “Rio” and household commodities “Sunny”.

АТB-market is actively introducing its new proprietary brand products in the lowest pricing segment. The goal of the Company is to provide general public with all necessities at low prices. Since the beginning of the year stores of the retail network have proposed sausage products, butter, cheese, mayonnaises, flour, tea, wines, ready-to-cook products, fish cans, condensed milk and house hold commodities of new private brands. In the nearest future company is going to increase an amount of commodities under private brands. Quite soon sparkling and still wines will be proposed in the average pricing segment of ATB, and in the lowest segment there will be sweets, coffee  as well as personal care products.